The ‘Broken Windows’ Syndrome

chris pirillo via google plus

In sociology, the controversial and oft-disputed “broken windows theory” claims that crime in an urban neighborhood can go up or down depending on how the locals perceive the place as a “nice” (orderly, civil) place or a “scary” (anything-goes) place.

This post is about an entirely different “broken Windows” theory.

It’s the perception, in some of the tech and business press, that Microsoft Windows is “broken.”

They’re not talking about the software itself being broken (as in inoperable), but the business model behind it.

Especially in regards to “upgrade” sales of the new Windows 8 for multi-desktop businesses.

The naysayers say Windows 8 does so many things so differently than previous versions that there’s a steep “learning curve,” and that businesses may not want that sort of disruption in their day to day operations if they don’t have to take it.

Another alleged issue: Windows 8 is supposed to provide one seamless operating environment among PCs, tablets, and smartphones. Only the tablets and the smartphones still aren’t selling all that well, compared with Apple and Android products.

What’s worse, PCs themselves (almost all of which still come with Windows preloaded) themselves aren’t selling like they used to, and might not ever do so again.

You sure don’t need me to tell you how important MS has become to the Wash. state economy, and that no number of XBox 360 Live subscriptions can make up for the value of all the new and upgraded Windows installations out there.

Oh well. There’s always the Plan B strategy of suing Android phone makers.

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